December 8, 2023
Build an email list

Build an email list today

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Why Building an Email List is so Important Today?

You have almost certainly gotten a promotional email if you have an email address and have had it for a long time. Some are legitimate promotions, but others are simply spam, and as a result, many dislike promotional emails and don’t believe they work. If you fall into this category, you might want to reconsider. In this article, we’ll show you why you should start right now to build an email list, and we’ll teach you how to do it step by step.

First lets take a look at what email list is?
Email list a simply a list of people’s names and email addresses whom you can send news, updates and
your business or platforms promotions. The list is formed of email addresses and or names of people
whole gave you consent to send them such updates or promotions.

It is important here to NOTE that, this is not just a random list of email addresses obtained elegally
from which ever source, the keyword here is the word consent.

Importances of Email Marketing:

  • Email is a private communication
    You can send an email to a user’s mailbox. Your reach is unrestricted by any rating system. It’s extremely straightforward and intimate.
  • Email Has a Useful Purpose
    A person signs up for your email list and confirms their email address to get updates from you. Someone who is putting in this much effort is clearly interested in hearing from you, and they will be lot more receptive to your message.
  • Email Marketing Is Targeted
    As previously stated, the user has expressed an interest in your product or content. You may provide them highly relevant offers to get greater results because you already know what they prefer. The process known as segmentation.
  • You Have Control Over Your Email List
    Facebook, Twitter, and Google are not your property. When these platforms change their policies, your social media marketing and SEO efforts may be rendered useless. You, on the other hand, own your email list, and it is unaffected by the decisions of other companies.
  • Email is a one-on-one conversation
    Email is read in the privacy of one’s inbox. The message isn’t visible on anyone’s timeline or in their newsfeed. They can confidently ask you direct questions in private. This contributes to the development of trust and connection.
  • More internet platforms require email for signup
    Almost every online platform you sign up on requires email address. Think of it, to set up your smartphone and be able to download and install apps, you need an email address. Most systems use email to help you reset passwords in case you forget it. The reality is that we get more email communication than we even signed up for.

You may ask, so how do I get started to build an email list, where do I start?

Ready to build an email list?

Well, here are four things to help you start building your email list:

  1. A blog or website
  2. Quality content
  3. Traffic to your blog/website
  4. EMail marketing service
  5. High-converting opt-in forms

Lets take a look at each item above.

  1. A blog or website
    There are a lot of free platforms out there that can help you get started, such as google blogger. However this is a bit limiting. I recommend you get your own domain, webhosting such as bluehost, install wordpress and create your own blog using some templates. Its easier than it sounds. This way you will have better control and can easily scale your blog as it grows.
  2. Once you have a blog/website, you need to start writing some content related to your niche.
    Not just any content for the sake of having it, but good quality content that adds value to your niche. Be consistent and try to post as regular as possible depending on your schedule. Make sure that your content is optimized for SEO.
  3. Traffic to your blog/website
    Now that you have your good quality content, the search engine will start to help you get traffic. But it should not end there, you need to use other channels that can help you drive traffic to your blog/website. Now everyone that comes to your blog/website, you need to ask them to subscribe, and if they find value in your content, they will definitely subscribe.
  4. EMail marketing service
    As people subscribe, you need to store their details somewhere safe, and where you can easily use them in the future, for your updates, newsletters, promotions and more. This is where email marketing service like GetResponse come in. Even if you are just a beginner, GetResponse give you a free plan where you can get up to 500 subscribers for free, then you can scale up to a paid version when you get more than 500.

GetResponse is a Powerful, simplified tool to send emails, create pages, and automate your marketing.

Allows you to:

Get your business online
A suite of free marketing tools designed to get your business online and fuel it with a stream of new leads.

Grow your audience
Find new customers and build your email list with lead generation tools that turn anonymous connections into loyal fans.

Engage with customers
Stay in touch with your customers and potential clients with targeted online communication that converts.

Boost online sales
Market your ecommerce business and deliver experiences that convert store visitors into returning customers.

If you use Google Analytics, you’ll see that the vast majority of your website/blog visitors are first-time visitors. As a result, regardless of the type of website you have, if you want to convert your visitors into returning customers, you must add them to your email list. You may want to level up with email marketing definition.

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