Guide to paid Search Engine Marketing
Most people are aware of the term SEO in digital marketing, but get a bit confused what the difference is between SEO and SEM (Search Engine Marketing). We have an article that gives the basic fundamentals of SEO (Search Engine Optimization), but what is SEM in digital marketing? Lets dive into the definition.
Search Engine Marketing (SEM) is simply the process of employing paid advertising to give your website higher ranking in search engine result pages(SERPs). SEM also increase website visibility.
The most commonly known and used paid search tool is Google Ads, Bing would be the second one, but this is just my opinion.
SEM may include search engine optimization, which involves adjusting or rewriting website content
and architecture in order to improve pay-per-click listings by achieving a higher ranking in search engine results pages.
Some Common Terms used with SEM
- CPC (cost-per-click) — How much you pay when a user clicks your Ad.
- Impressions — How many times your Ad marketing campaign was visible on a screen.
- CPM (Cost per million impressions) — is a paid advertising option where companies pay a price for every 1000 impressions an Ad receives. Also known as cost per mile.
- CTR (Click-Through-Rate) — is the ratio of users who click on a single link to the overall number of users that view a page, email, or advertisement is. It’s a standard metric for determining the performance of an online advertising campaign for a specific website, as well as the effectiveness of online campaigns in general.
8 Importances of SEM (Search Engine Marketing)
- Increased Traffic to your website
- Enables you to reach wider audiences
- Build brand awareness and visibility
- Outrank some of your competitors
- Gain more leads
- Gain high conversion rates
- Reconnect with your existing clients
- Affordability and fast results