In a nutshell, content marketing is the process of planning, developing, distributing, sharing, and publishing valuable content via channels such as social media, blogs, websites, podcasts, mobile applications, and press releases. Content marketing should create some kind of action. A Call To Action (CTA), is usually found at the end of any piece of content.
If the content worked, then ideally your reader will do what you ask, whether it’s to click through and send an email, or just read another article in the case of web content for example.
The goal is to improve brand visibility, sales, engagement, and loyalty among your target demographic.
Just like any marketing, content marketing needs to have an objective. The objective needs to be audience focused. Be relevant and informative to your audience, guide them, educate or solve problems or answer some questions they may have.
Be capitative, interesting and fun while you do business at the same time. No one will read, watch or listen to your content if its boring. Make it fun where possible, we live in times where content goes viral if it deserves to be, let your audience decide.
6 Types of Content Marketing you Need to Know
- Infographic Content Marketing
Allow the images to tell the story rather than the text.
Find a great freelancer that can create something attractive and informative if you don’t have an in-house graphics artist.
- Podcast Content Marketing
The act of developing a strategy and employing strategies aimed at increasing your audience and visibility of your brand.
- Social Media Content Marketing
This one is accessible to all and free to use. Social media can be an extremely powerful tool when it comes to content marketing. Certain social media channels might work better than others depending on your content. It doesn’t hurt to start with a few platforms to see which ones stick. You might be surprised to see where your audience lives.
- Blog Content Marketing
Definitely one of the best in bound content. You can incorporate links to some products you offer, include share buttons for your audience to share your content, promote other blogs or article. Write best content which brings more traffic to your website, giving exposure to any other products/services you may have.
The company’s blog can and should be used to cross-promote other content.
- Video Content Marketing
The key to making video work as part of a content strategy is to make it as timeless as possible so that you don’t have to constantly spending time and money on it. High-quality video material can also be used to bring your brand to the attention of YouTube’s enormous and engaged audience. This form of marketing works very well for those that prefer watching over reading. It can also be incorporated on various marketing channels.
- Email Content Marketing
I won’t go in to too much details on this one, but you can check out our email marketing article to learn
The list is actually nearly endless. The most important thing is to meet your audience where they are and create content tailored to their preferences.
What is the significance of content marketing?
- Establish customer-business interactions that result in enhanced loyalty.
- Increase the number of conversions
- Inform your leads and prospects about your products and services.
- Demonstrate how your products and services answer their problems.
- Create a sense of belonging for your brand.