Why is Digital Marketing Important

Digital marketing helps you to reach a larger audience than you could through traditional methods, and target prospects that are most likely to buy your products or services.

Benefits of Digital Marketing:

1. Target prospects most likely to buy your product or service
2. Cheaper than traditional marketing methods
3. Lets you outrank bigger players in the industry (If you put the efforts)
4. Digital Marketing is measurable

Target prospects most likely to buy your product or service
Unlike traditional marketing, Digital marketing allows you to identify and target highly specific audience, and send them more specific and personalised marketing messages. This increases conversion rates, and make your audience feel more connected.

Cheaper than traditional marketing methods
With digital marketing, you are able to track your campaigns on a daily basis or as frequent as possible, which enables you to decrease your spendings on channels which indicate low RIO. You have more control as to where and how to spend your money, for example, instead Of paying an expensive digital marketing agency to carry your marketing campaign, you can opt for reputable influencers who are cheaper and relevant to your niche.

Outrank bigger players in your industry
Lets face it, if you are a small start/business, it’s difficult for you to compete with the major brands in your industry, many of which have huge budgets to carry their marketing campaigns nationwide. Fortunately social media marketing gives a lot of opportunities for us to utilise.

Similar to above, you can reach new audiences through influencer marketing, especially micro influencers. Definitely my personal favorite! These influencers are followed by audiences that are our target audience, and they will most likely check a post from their favorite influencer than they would go on a business profile to check promotions. This is definitely a good avenue to consider if you are a small-to-medium sized company.

Digital Marketing is Measurable
Digital marketing gives you a comprehensive, start-to-finish view of all the metrics that might matter to your company including impressions, shares, views, clicks, and time on page. This is one of the biggest benefits of digital marketing. Unlike its rival, traditional advertising which is useful for certain goals, its biggest limitation is measurability.

With digital marketing, you can see accurate results in real time and make informed decision, rather than just using assumptions and estimations and continue to spend money on something that does not have high RIO.