What is Email Marketing?

What Everybody Ought to Know About Email Marketing : Ultimate beginners guide.

Email marketing has been around for ages, and it’s definitely not going anywhere any time soon, purely because: it is the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers.

In this guide, we’ll explain step by step the entire process of setting up your email marketing funnel so that you can acquire leads and generate sales 24/7.

What is Email Marketing?

Email marketing is the form of marketing, a highly effective digital marketing strategy of sending promotional emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal raving fans. Email marketing strategies commonly seek to achieve one or more of four primary objectives, to build loyalty, trust, or brand awareness, boost sales.

Email Marketing Tools

If you are going to choose this form of marketing, and want to do it professionally instead of using gmail, or yahoo mail etc, you need an email marketing tool. There are many great email marketing services out there today, but the basic principles of their service do not differ much among all of them. They fundamentally differ in pricing, others provide so many days free trials while others offer a full-fledged free plan.

Some of My Personal Favorites Are :

• GetResponse
• MailChimp
• ConvertKit

There are a few types of email marketers out there:

Spammers – Those that buy or gather email addresses without owners consent and start sending them bulk emails. Just don’t do it, take it from me.

Honest Marketers – Those that create a subscription form on their website and genuinely ask interested parties to subscribe to their lists, whether promotions, newsletters or important updates.

Key Takeaways

• Email marketing is the use of email to promote a company’s products and services or to connect with the customers.
• When it’s done well, email marketing is an effective sales driver.
• When it’s done wrong, email marketing can come across as spam that annoys customers.
• The best marketing emails are optimized for mobile devices, respect the customers, and follow a regular schedule while mixing up the messaging