Digital Marketing : Beginner’s guide
In the last few years, we have seen the trending buzzword digital marketing, but what is it anyways?
There are a lot of misconceptions about digital marketing out there which confuses a lot of people. For the benefit of this post, I’ll try to simplify the term to clear some confusion you may have.
Anyone else wants to know what Digital Marketing is?
Digital marketing is simply the act of promoting or selling products and services through electronic devices or the internet. In practice, digital marketing typically refers to marketing campaigns that appear on devices such as phones, tablets, computers etc, but it can also take other forms including social media posts, display ads, emails, mobile apps. Businesses also leverage other websites to connect with current and prospective customers.
Why digital marketing?
By just looking at the above definition, we can tell that every business in the world can get more leads, generate sales and make profits using the channels mentioned above and more. Check out our article “Why is digital marketing important?”
Below is a list of 8 major categories of digital Marketing:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Affiliate marketing
- Email marketing
- Social media marketing (SMM)
- Pay-per-click advertising (PPC)
- Content marketing
- Mobile Marketing
We’ll also be publishing some articles explaining each item above. Please leave a comment below and let me know which one you are mostly looking forward to.